Nerd Automotive

CLIENT: Nerd Automotive

Service Type: Branding

Nerd Automotive is a small-business auto repair and maintenance shop located in central Wisconsin.

The logo reflects their precision, professionalism, and expertise in the automotive repair field.

Another variation of the logo without the circle, which can be used for headers and social media banners.

INSPIRATION

Initial design sketches.
More design variations in Adobe Illustrator

At the end, we decided to go with the logo below.

The logo was inspired by a tire (a circle) and tire tread patterns (the cyan diagonals incorporated into “NERD”). We decided to use a tire for the logo because the business started out when the owner bought his first tire machine and started replacing tires.

Business card design
Letterhead design

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